Whether you think the movie phenomenon Snakes On A Plane is
a work of ironic genius or is a film even worse than anything with Adam Sandler
in it, there’s plenty in and around the movie that got me thinking about the
mobile entertainment industry.
That doesn’t mean that I think using poisonous snakes would
be a great way of thinning out the ranks of no-hope mobile content companies,
or a few of the larger egos that float around the industry. Granted, it would
certainly liven up some of the pitch meetings I’ve been in. But what the film
really does is illustrate how, when and why marketing can prepare the ground
for an unknown new product – something which I think the mobile industry still
hasn’t got to grips with.
Continue reading "Mobile needs its own Snakes on a Plane" »
Last week’s mobile media (subscription only) made
interesting reading. What really caught my eye was the reported slowdown of
growth in the South Korean mobile games market – traditionally a poster child
for the whole industry, due to its innovation and high revenues. As with Japan and console gaming, Korea
is seen in the mobile world to be the market that acts as a global trendsetter.
The article suggests that the Korean market may even have
shrunk by up to 40% over the past year – a huge decline in a country that has a
special affinity for gaming. So why the change?
Continue reading "Will mobile TV kill the mobile games industry?" »
YoSpace’s website proclaims that it’s “where reality TV
meets mobile” and in terms of publicity if perhaps not revenues, it’s flagship
product SeeMeTV has been an outstanding success. But is the rise of User
Generated Content really the democratisation of mobile, or just a new Napster?
Continue reading "Exactly who owns that MMS you just made?" »
