Whether you think the movie phenomenon Snakes On A Plane is a work of ironic genius or is a film even worse than anything with Adam Sandler in it, there’s plenty in and around the movie that got me thinking about the mobile entertainment industry.
That doesn’t mean that I think using poisonous snakes would be a great way of thinning out the ranks of no-hope mobile content companies, or a few of the larger egos that float around the industry. Granted, it would certainly liven up some of the pitch meetings I’ve been in. But what the film really does is illustrate how, when and why marketing can prepare the ground for an unknown new product – something which I think the mobile industry still hasn’t got to grips with.
